Prince George High School’s “Digital Social Media Marketing” program was created to develop students’ understanding of how best to combine fundamental marketing principles with acceptable content creation for use on popular social media platforms. The goal for the students is to learn best practices associated with leveraging different social media platforms to increase followers while adhering to the principles and image of the business or organization they represent. To support these efforts and to foster greater growth through real world practice, the class has access to create and share content to support the district’s efforts to engage with the community through social media. The class regularly showcases wonderful news, upcoming events, and student achievements from across the district. The class’ efforts are being noticed, resulting in requests for help from community organizations and local businesses with their content development.
About the Virginia School Boards Association
Virginia School Boards Association, a voluntary, nonpartisan organization of Virginia school boards, promotes excellence in public education through leadership, advocacy, and services. The Association offers conferences, information, training, and counseling designed to meet the needs of the Commonwealth’s educational leaders.